India Online Shopping Sale Calendar
By Karan Mehra · 2 August 2026 · Updated 14 August 2026
The same product can go on its steepest discount of the year two or three separate times, under two or three completely different sale names, depending on which platform you’re watching. If you don’t know the names, it’s easy to miss the window entirely — you see “sale” banners constantly, and it’s hard to tell a routine promotion from the one that’s genuinely the platform’s biggest event of the season.
This isn’t a “here are the exact 2026 dates” post — platforms typically confirm those about a week beforehand, and we’re not going to guess at specifics we don’t actually know. What’s useful ahead of time is knowing the real event names and the rough season each one lands in, so you recognize the big one when it actually shows up.
Amazon — Great Indian Festival, and the Freedom Sale
Amazon’s flagship event is the Great Indian Festival, which lands in the festive season (broadly the Dussehra–Diwali window). It’s generally the single biggest Amazon sale of the year, with the deepest bank-offer stacking on top of the headline discounts. Amazon also runs a separate Freedom Sale around Independence Day in mid-August — smaller than the festive event, but still a genuine sale window, not just marketing. We’ve covered that one in detail separately: see our Independence Day sale prep guide.
Flipkart — Big Billion Days
Flipkart’s answer to the festive season is Big Billion Days, timed to land around the same broad window as Amazon’s Great Indian Festival — the two genuinely compete head-on during this period, which is exactly when cross-checking both platforms matters most. It’s Flipkart’s biggest event of the year by a wide margin, and where it tends to push its steepest cuts on electronics and mobiles specifically. See our Big Billion Days & Great Indian Festival 2026 guide for what to expect from both based on how they’ve run in past years.
Myntra — End of Reason Sale (EORS)
Myntra’s flagship event is the End of Reason Sale, usually referred to by its acronym, EORS. Unlike the Amazon/Flipkart festive-season events, EORS runs twice a year rather than being tied to a single season — a mid-year edition around late May into June, and a year-end edition around early December (confirmed via Myntra’s own blog: EORS-23 ran December 5-14, 2025, and EORS-24 ran May 29-June 14, 2026, both with a one-day VIP early-access window ahead of the general sale). It’s Myntra’s fashion-specific answer to a “biggest sale,” and it’s where the platform’s discounts go well beyond its usual promotional pricing.
Ajio — Big Bold Sale
Ajio’s equivalent flagship event is the Big Bold Sale. Like EORS, it’s fashion-focused rather than general-merchandise, and it’s when Ajio’s usual discount depth genuinely steps up rather than just repeating the same promotional banners you’d see any other week. It’s run in the same broad late-May-to-mid-June window as Myntra’s mid-year EORS edition (confirmed via Reliance Industries’ own press releases on the 2026 edition) — the two competing head-on for the same fashion shopper, same logic as Amazon vs. Flipkart during the festive season.
How to actually use this
None of these events publish exact dates far in advance, so the honest, practical approach is: know the names above, and follow along for the real trigger rather than trying to predict it yourself. Our Telegram channel posts deals live as each platform’s event actually starts — that’s a more reliable signal than any calendar guess, ours included. Best Deals Today on the site tracks the highest-scoring picks if you’d rather check in periodically than follow live.
Since the festive-season events (Great Indian Festival and Big Billion Days) genuinely overlap in timing, that’s the single best argument for not committing to one platform out of habit — see our full Amazon vs Flipkart vs Ajio vs Myntra comparison for where each one tends to be strongest.
Common questions
When is Flipkart’s Big Billion Days? It lands in the festive season each year (broadly the Dussehra-Diwali window), but Flipkart only confirms the exact dates about a week beforehand — we’ll update this page once they’re announced rather than guess. Check our Telegram channel for the fastest real notice.
Are Great Indian Festival and Big Billion Days the same dates every year? They land in roughly the same broad festive-season window, but exact start dates shift year to year and are only confirmed shortly beforehand. We won’t publish a specific date until it’s actually announced.
Which is bigger — Amazon’s Great Indian Festival or Flipkart’s Big Billion Days? Neither is consistently bigger across every category — it genuinely depends on what you’re buying that year. This is the same reasoning behind checking both rather than assuming one wins outright.
Does EORS or Big Bold Sale happen more than once a year? EORS confirmed, twice — a mid-year edition around late May/June and a year-end edition around early December, per Myntra’s own past two editions. Ajio’s Big Bold Sale has run in the same mid-year window; whether it also runs a separate December edition isn’t independently confirmed here, so we’re not claiming that pattern for Ajio specifically. Either way, both are fashion-focused events that recur more than the once-a-year festive-season events on Amazon and Flipkart.
Is there a sale calendar I can just bookmark with exact dates? Not a reliable one — any page claiming exact future dates months in advance is guessing. Following our Telegram channel is the more accurate way to know the moment an event actually starts.